Technology partners
QuestionPro CX implementation in Saudi Arabia
QuestionPro CX captures feedback across the customer journey, reads sentiment and loyalty, and closes the loop on customers about to leave. Interkey designs the programme, implements the platform and integrates it, in Arabic and English.
Implementation team in Riyadh, working in Arabic and English.
The platform
What QuestionPro CX is
A vendor platform, implemented by Interkey
QuestionPro CX is QuestionPro’s customer experience platform, built around a simple lifecycle: create the feedback programme, distribute it across the channels customers actually use, and analyse what comes back. QuestionPro is a technology partner, not an Interkey product; Interkey’s work is the programme around the platform — designing what to ask and where, implementing the platform, integrating it with the systems you already run, and doing it in Arabic and English.
The problem
Feedback arrives in fragments; customers leave whole
Most organisations already collect customer feedback — a survey after a support call, app-store reviews, a complaints line, an annual study. What they rarely have is one picture: the same customer heard across every touchpoint, sentiment read consistently, and a working answer to the only question that matters commercially — which customers are about to leave, and what are we doing about it this week?
A CX programme exists to close that gap: listen across the journey rather than at one point, understand the signals rather than file them, and act on individual customers rather than averages.
The loop
Capture, understand, act, close
A CX programme is a loop, and it only pays for itself where the loop closes. These are its four stages and what the platform does in each.
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Capture, across the journey
The journey is mapped first, then feedback attached to its moments — onboarding, purchase, support, renewal — across the channels customers actually answer on, unified rather than living in separate tools.
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Understand what was said
Open-text feedback read at scale and classified by sentiment, with NPS used as a loyalty instrument that separates promoters from detractors rather than producing one number.
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Route it to someone who can act
Unhappy customers surface as cases rather than statistics, routed to whoever can act, carrying the feedback that triggered them. Promoters become visible and available to the teams that can use them.
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Close the loop, and show it closed
Smart Loop workflows connect feedback to follow-up automatically, and dashboards are configured for the audience that will actually read them, so “we heard you” has owners and timestamps.
Delivery
What Interkey adds to the platform
The platform is QuestionPro’s; the programme is yours; the work in between is Interkey’s — designing the programme around your journey rather than a template, implementing and configuring the platform, and integrating feedback with the systems that already run your operation.
All of it delivered bilingual, because a Saudi CX programme that only listens in English is measuring a fraction of its customers.
Working together
How a customer experience programme with QuestionPro begins
QuestionPro is a technology partner: the survey and experience platform is QuestionPro’s, and designing the programme, building the journeys, reading the results and closing the loop with the teams who act on them is done by Interkey’s own team. It is for organisations that already have customers to listen to at scale — a service provider, a retailer, a public-facing entity — and want the listening to change something, not a report. Work begins with the journey: which moments to ask at, what a bad answer triggers and who owns the follow-up.
Pricing is scoped per programme: platform licensing is QuestionPro’s and quoted at the vendor’s terms, and Interkey’s programme design and operation is a written scope beside it. Where response data is hosted, who can see identified responses and how long they are kept are settled before the first survey goes out. The programme usually connects to the systems the answers are about, which is system integration work; the wider set of what Interkey delivers is on the solutions page.
Buyer questions
What buyers ask us
Direct answers to the questions that come up in real evaluations. Anything missing, ask us at the bottom of the page.
Is QuestionPro an Interkey product?
No. QuestionPro is a technology partner: the CX platform is QuestionPro’s product, and Interkey designs, implements and integrates the programmes that run on it in Saudi Arabia.
Can the programme run in Arabic and English?
Yes, and in this market it should. Interkey designs and delivers the programme bilingual: the surveys and feedback touchpoints customers see, and the analysis and reporting your teams work from.
What does an engagement actually look like?
Programme design first: which journey moments to instrument, on which channels, asking what. Then platform implementation and integration with your existing systems, then operation — with the closed-loop workflows live, because a programme that only measures was not worth building.
Next
Explore related solutions
Next step
Build a customer feedback programme around your objectives
Discuss your CX, NPS, survey or Voice-of-Customer requirements — your customers, your channels, and what you need to know about them.
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Platform theirs, programme delivery ours
Interkey designs, implements and integrates; the platform is QuestionPro’s
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Bilingual programme delivery
Arabic and English, from Riyadh
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Systems integration as core expertise
CRM, support desk and messaging integrations