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Survey templates for business: six complete question sets in Arabic and English

Survey templates for business save you writing questions from scratch, but most published templates are translated word for word, too long and read by nobody. This page gives six question sets we wrote in Arabic first and then English: customer satisfaction, NPS, post-service, employee engagement, event feedback and government service feedback, then how to adapt them and run them on QuestionPro in Arabic.

Published November 11, 2026 13 min read

Start measuring customer experience The six templates

Orientation

At a glance

The whole page in one table, before the detail.

What is on this page: Six complete templates in Arabic and English: customer satisfaction, NPS, post-service, government service, employee engagement, event feedback
Who it is for: Companies and government and semi-government bodies in Saudi Arabia that want a survey they will act on
Length of each template: Five to seven questions, short enough to finish on a phone
The platform: QuestionPro, a technology partner of Interkey; Arabic surveys are shown right to left
Interkey's part: Adapting the template to your customers or staff, setup, integration with your systems, support from Riyadh

The problem in plain words

What usually happens: questions are copied from a published template, translated literally, and a twenty-question survey goes out that few people finish.
What a good template needs: one goal, a few questions someone will act on, Arabic written for a Saudi reader, and a named person who reads the results.
What this page gives you: six complete templates ready to adapt, then how to run them on QuestionPro and protect the answers.

When a ready template helps, and when it hurts

A ready template saves time and reminds you of what is easily forgotten, such as asking for the reason after a score. It hurts when sent as it is: its questions were written for another organisation, its length suits a researcher rather than a customer on a phone, and many questions have no owner. Read each question and ask who will act on it; if nobody will, delete it.

The customer satisfaction survey page covers satisfaction questions after one moment, and their scales, in detail; NPS software explains the recommendation score and detractor follow-up. This page gives complete templates for six different purposes.

Relatedcustomer satisfaction survey

Six survey templates for business: when to send each

Choose the template by the decision you want to make, not by the number of questions.

The six survey templates compared by purpose, timing, channel, number of questions and first reader
Template	What it measures	When it is sent	Usual channel	Questions	Who reads the results first
Customer satisfaction	Satisfaction with the whole relationship	Each quarter or before renewal	Email or SMS	6	Customer experience team and account managers
NPS	How likely a customer is to recommend you	At fixed intervals	SMS or email	5	Executive management
Post-service	Whether the service was completed, and the customer's effort	The day the request is closed	SMS	6	Service or maintenance supervisor
Government service	Clear procedures and the published timeframe kept	After the transaction is completed	SMS, or a QR code at the service centre	7	The service owner in the entity
Employee engagement	Clarity, tools, recognition and intention to stay	Once or twice a year	A link by internal email	7	HR and senior management
Event feedback	Usefulness of the content and quality of the organisation	On the day or the day after	A QR code in the hall, or email	7	Marketing or events team

Do not combine two templates in one survey. A customer asked about today's service and about the whole relationship on the same page cannot tell which one to answer, and the results mix.

Customer satisfaction survey template and NPS survey template

We wrote these questions ourselves; they are a starting point to adapt to your organisation. Put your name where the brackets are.

Customer satisfaction and NPS survey templates in English and Arabic with the answer scale for each question
Template	Question in English	Question in Arabic	Answer scale
Customer satisfaction	1. Overall, how satisfied have you been with [company] over recent months?	بوجه عام، ما مستوى رضاك عن تعاملك مع [اسم المنشأة] خلال الأشهر الماضية؟	1 to 5
Customer satisfaction	2. How satisfied are you with the quality of the products or services you received?	ما مدى رضاك عن جودة المنتجات أو الخدمات التي حصلت عليها؟	1 to 5
Customer satisfaction	3. How satisfied are you with how clear our prices and invoices are?	ما مدى رضاك عن وضوح الأسعار والفواتير؟	1 to 5
Customer satisfaction	4. When you need help, how easy is it to reach us?	حين تحتاج إلى مساعدة، ما مدى سهولة الوصول إلينا؟	1 to 5
Customer satisfaction	5. Do our services meet your current needs?	هل تلبي خدماتنا احتياجاتك الحالية؟	Yes / partly / no
Customer satisfaction	6. Which one improvement would raise your satisfaction most?	ما التحسين الذي يرفع رضاك أكثر من غيره؟	Open text
NPS	1. On a scale of 0 to 10, how likely are you to suggest [company] to someone you know?	على مقياس من 0 إلى 10، ما احتمال أن تنصح أحد معارفك بالتعامل مع [اسم المنشأة]؟	0 to 10
NPS	2. What is the most important reason for the number you chose?	ما أهم سبب جعلك تختار هذه الدرجة؟	Open text
NPS	3. What do we do that you value most?	ما الذي نفعله ويعجبك أكثر من غيره؟	Open text, shown to those who chose 9 or 10
NPS	4. What would have made your experience with us better?	ما الذي كان سيجعل تجربتك معنا أفضل؟	Open text, shown to those who chose 0 to 6
NPS	5. May we contact you about your answer?	هل توافق على أن نتواصل معك بشأن إجابتك؟	Yes / no

Running the customer satisfaction template on QuestionPro: this is a customer opinion survey about the whole relationship, not one moment, so it goes out at intervals to a sample of active customers. Make the last question optional.

Running the NPS survey template: use the platform's NPS question type for the first question, then branching so the third question appears to those who chose 9 or 10 and the fourth to those who chose 0 to 6. Answers from those who agree to be contacted in question five reach a named owner through Smart Loop workflows.

Post-service template and government service feedback template

Two short templates sent after a specific transaction; they differ in what they measure and who reads the results.

Customer experience survey questions after a service, and government service feedback questions, in English and Arabic
Template	Question in English	Question in Arabic	Answer scale
Post-service	1. Was the service you asked for completed?	هل اكتملت الخدمة التي طلبتها؟	Yes / partly / no
Post-service	2. Did the technician or representative arrive at the agreed time?	هل وصل الفني أو المندوب في الموعد المتفق عليه؟	Yes / no / not applicable
Post-service	3. How satisfied are you with the way the team that served you dealt with you?	ما مدى رضاك عن تعامل الفريق الذي خدمك؟	1 to 5
Post-service	4. How many times did you contact us before the service was completed?	كم مرة تواصلت معنا حتى اكتملت الخدمة؟	Once / twice / three times or more
Post-service	5. How much effort did it take you to get your request done?	ما مقدار الجهد الذي احتجت إليه لإنجاز طلبك؟	1 (very little) to 5 (a great deal)
Post-service	6. Is there anything you would like to add about this service?	ما الذي تود إضافته عن هذه الخدمة؟	Open text
Government service	1. Which service did you receive?	ما الخدمة التي حصلت عليها؟	A list of the entity's services
Government service	2. Through which channel did you submit your request?	من أي قناة قدّمت طلبك؟	Online portal / app / service centre / telephone
Government service	3. Was the service delivered within its published timeframe?	هل أُنجزت الخدمة خلال المدة المعلنة لها؟	Yes / no / I do not know the published timeframe
Government service	4. How clear was the published information about the service before you applied?	ما مدى وضوح المعلومات المنشورة عن الخدمة قبل أن تقدّم طلبك؟	1 to 5
Government service	5. How easy were the steps and the documents required?	ما مدى سهولة الإجراءات والمستندات المطلوبة؟	1 to 5
Government service	6. How satisfied are you with the service overall?	ما مدى رضاك عن الخدمة بوجه عام؟	1 to 5
Government service	7. What would you suggest to improve this service?	ما اقتراحك لتحسين هذه الخدمة؟	Open text

Running the post-service template: send it by SMS the day the request is closed, triggered from the support desk rather than a manual list. Question five measures customer effort, and repeated contact in question four shows requests that bounce between teams.

Running the government service template: fill questions one and two from the request data where possible, so the beneficiary is not asked what the entity already knows. The survey link can be printed as a QR code at the service centre, and QuestionPro lists an offline app with kiosk mode for a device at the exit.

Employee engagement survey template and event feedback template

Employee statements are measured by agreement from 1 to 5; event questions by satisfaction.

Employee engagement and event feedback survey templates in English and Arabic with the answer scale for each question
Template	Question in English	Question in Arabic	Answer scale
Employee engagement	1. I know clearly what is expected of me at work.	أعرف بوضوح ما المطلوب مني في عملي.	1 (strongly disagree) to 5 (strongly agree)
Employee engagement	2. I have the tools and information I need to do my job.	لدي الأدوات والمعلومات التي أحتاج إليها لأؤدي عملي.	1 to 5
Employee engagement	3. My direct manager cares about my development.	يهتم مديري المباشر بتطوري المهني.	1 to 5
Employee engagement	4. I feel recognised when I do good work.	أشعر بالتقدير حين أنجز عملًا جيدًا.	1 to 5
Employee engagement	5. I see myself working here in two years.	أرى نفسي أعمل هنا بعد سنتين.	1 to 5
Employee engagement	6. On a scale of 0 to 10, how likely are you to recommend working here to a friend?	على مقياس من 0 إلى 10، ما احتمال أن تنصح صديقًا بالعمل هنا؟	0 to 10
Employee engagement	7. What one change would make your work here better?	ما الأمر الذي لو تغيّر لجعل عملك هنا أفضل؟	Open text
Event feedback	1. How satisfied are you with the event overall?	ما مستوى رضاك عن الفعالية بوجه عام؟	1 to 5
Event feedback	2. How useful was the content for your work?	ما مدى فائدة ما عُرض لعملك؟	1 to 5
Event feedback	3. Which session was most useful to you?	أي جلسة كانت الأنفع لك؟	The list of sessions
Event feedback	4. How satisfied are you with the organisation: registration, venue and timing?	ما مدى رضاك عن التنظيم: التسجيل والمكان والمواعيد؟	1 to 5
Event feedback	5. Would you like to attend our next events?	هل تود حضور فعالياتنا القادمة؟	Yes / maybe / no
Event feedback	6. Would you like someone from our team to contact you about what was presented?	هل تود أن يتواصل معك أحد من فريقنا بشأن ما عُرض؟	Yes / no
Event feedback	7. Which topic would you like us to cover next time?	ما الموضوع الذي تود أن نتناوله في المرة القادمة؟	Open text

Running the employee engagement template: send it as a link by internal email, and tell staff before it goes out who will see the results and how they are shown. Do not report a team so small that answers could be traced to a person. QuestionPro lists employee experience as a separate product; if you want a standing employee programme, we scope it on its own.

Running the event feedback template: show the survey link as a QR code on screen in the last session, and email it the next day. Anyone who asks to be contacted in question six reaches the sales team the same day.

How to adapt a template before you send it

Delete before you add: any question nobody can act on leaves the survey.
Arabic first: write the question for a Saudi reader, then the English version; do not translate word for word.
One thing per question: "Was the reply quick and clear?" is two questions in one.
A fixed scale direction: label both ends in words, and keep the direction the same in every question with the right-to-left layout.
Sending hours: allow for prayer times, the weekend and Ramadan's shifted hours.

Running an online survey on QuestionPro in Arabic

Build the survey from the template.

QuestionPro lists the question types these templates need: multiple choice, star and smiley ratings, NPS ratings and open text.
Add both languages to one survey.

The platform lists multilingual surveys, so the respondent picks Arabic or English from the same link and the answers are read in one report.
Set the branching.

Skip and advanced branching, and showing and hiding questions, are among the listed capabilities; each respondent sees only what applies to them.
Check the right-to-left layout.

Arabic surveys are shown right to left, and we open each survey on a phone and a computer before it goes out to check the direction and the scale.
Choose the channel.

A web link, email, SMS, telephone or an offline app with kiosk mode. The link can be printed as a QR code where needed.
Read the results and follow up.

Real-time dashboards, crosstabs and sentiment analysis, then Smart Loop workflows send a bad answer to its owner with the comment attached.

Survey answers and the Personal Data Protection Law in Saudi Arabia

A survey that carries a customer's name, mobile number or request number collects personal data, and personal data in the Kingdom falls under the Personal Data Protection Law, overseen by the Saudi Data and Artificial Intelligence Authority (SDAIA). So before the first survey we settle four things with you: what data is actually collected, where answers are hosted, who sees answers linked to names, and how long they are kept.

Hosting options are QuestionPro's, and we confirm them with the vendor during scoping against your data classification and data residency rules; this matters most for government and semi-government bodies. For an employee survey, tell staff before it goes out who sees the results: candour comes from trust, not from a promise of it. Interkey's team works from Riyadh with Arabic-speaking specialists.

Where QuestionPro fits these templates, and how Interkey helps

QuestionPro's survey software fits when a survey repeats, reaches many customers, or must put a bad answer in front of someone who follows it up. You do not need a platform for a one-off survey of twenty people; a simple form will do. When a survey becomes a standing programme, customer satisfaction measurement explains how an index is built around it.

QuestionPro is a technology partner of Interkey, and the platform is its product. Our work is around it: adapting the templates to your customers or staff, setup, and connecting the platform to CRM and the support desk through system integration so the survey goes out after the real event. Platform licences are QuestionPro's, quoted in Saudi riyals on the vendor's terms, and Interkey's work is a written scope beside them. For the wider picture, see the QuestionPro page.

Questions organisations ask about survey templates

Should we send a ready survey template as it is, or adapt it to our organisation first?

Adapt it first. Delete any question nobody can act on, add your organisation and service names, and keep the survey between five and seven questions. Try it on a small group of customers or staff before the wide send.

Do Arabic surveys on QuestionPro display right to left on a mobile phone?

Yes, Arabic surveys are shown right to left. We still open each survey on a phone and a computer before it goes out to check the scale direction and the order of the choices, and the respondent can pick Arabic or English from the same link.

How do we get staff to answer an employee engagement survey honestly?

Tell them before it goes out who will see the results and how they are shown, and do not report a team so small that answers could be traced. Then show them what changed because of their answers; that is what raises participation in the next round.

Do online survey answers stay in Saudi Arabia, and how does the Personal Data Protection Law apply to them?

Hosting options are QuestionPro's, and we confirm them with the vendor during scoping against your data classification and data residency rules. The Personal Data Protection Law is overseen by SDAIA, and we settle with you what is collected, who sees it and how long it is kept.

How much does a QuestionPro licence cost to run these templates in the Kingdom?

QuestionPro licences are quoted in Saudi riyals on the vendor's terms, and Interkey's work on adapting, setup and integration is a separate written scope. Cost depends on the number of surveys, respondents, channels and connected systems.

How long does it take to launch the first survey from one of these templates?

It is estimated per project. A survey sent by link or email with no integration is much quicker than one triggered automatically after every request from CRM or the support desk; integration and wording reviews take longest.

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Published by Interkey. Last updated 2026-11-11. Interkey is registered in Riyadh, Saudi Arabia under commercial registration 1010156897.

Build the survey from the template.

Add both languages to one survey.

Set the branching.

Check the right-to-left layout.

Choose the channel.

Read the results and follow up.

Start measuring customer experience