SquintPRO · Retail analytics
Retail video analytics in Saudi Arabia: footfall, dwell time and queues from the cameras in your stores
Retail video analytics turns the CCTV already installed in your stores into counts a branch manager can act on: how many people came in, which zones they stayed in, where a queue is building and whether the store was ready when the doors opened. SquintPRO, the video analytics platform Interkey builds, does this on existing cameras, with alerts when a threshold you set is crossed, and the same definitions in every branch so the numbers can be compared.
Orientation
At a glance
The page in one table, for the reader who has five minutes.
- What it is
- Store measurement on existing CCTV with SquintPRO, Interkey's own video analytics platform
- What it measures
- People entering, people per zone, density per area, dwell time in a zone, queue length at counters
- What it alerts on
- A threshold you set, such as a queue length or an opening check
- Who it is for
- Retail chains and malls in Saudi Arabia with CCTV in their stores
- Where it runs
- On-premise, so footage stays on your site, or in the cloud with 3, 6 or 12 months' retention
- How it is licensed
- Per camera stream, with unlimited use cases on a licensed stream
- What it does not do
- Identify shoppers; there is no face recognition
- What Interkey does
- Camera survey, zone design, pilot, integration, rollout and support from Riyadh
What retail video analytics should answer
Most retail chains already record every branch, and open the recordings only after a complaint or a loss. The questions operations teams ask every week are different, and a recorder cannot answer them:
- How many people came into each branch today, and at what hours?
- Which zones did they walk past, and which did they stay in?
- How often did the queue at the counters grow beyond what we accept, and for how long?
- Were the doors open, the counters staffed and the entrance clear at opening time?
- How does one branch compare with another of the same format?
Read more
These are questions about people moving through fixed areas of a store, and video analytics on the cameras covering those areas answers them as counts and events, not hours of footage. The vendor describes SquintPRO's retail use as loss prevention, queue insight and customer flow from the cameras you already run.
Store traffic counter, dwell time and queues: what SquintPRO measures
Each measurement is tied to a zone drawn on a camera view; the third column is what the camera survey checks.
| Measurement | What it tells the store team | What it needs |
|---|---|---|
| People entering (footfall) | Visitors per hour and per day, by branch and entrance | A camera that sees the whole entrance, so the direction of movement is clear |
| People per zone | How many people are in an aisle or promotion area at a given time | Zones drawn on views that cover the area |
| Density per area | Where people gather in the store over the day; the basis of a retail heat map | Overlapping or adjacent views of the shop floor |
| Dwell time in a zone | Whether people pass a display or stop at it | A view of the zone without long blind spots |
| Queue length at counters | When a queue passes the length you accept, and for how long it stayed there | A view along the queue line, not only of the counter |
| Opening checks | Whether the store looked the way it should at the set time | Each check defined and tested on your own footage |
Every event is logged with timestamp, camera, zone and event type. Counting in detail is on our people counting page.
Footfall: counting visitors at the entrance
A store traffic counter is the starting number for most retail reporting: visitors per hour, per day and per branch. SquintPRO counts people in a defined entrance zone and reads the direction of their movement, so people entering can be separated from people leaving. The camera matters more than the software: a view from above the whole entrance counts well; a camera that sees only half the door does not.
Footfall is most useful beside the numbers the store already has. Transactions divided by visitors gives a conversion figure per hour. The transaction count comes from your point-of-sale system, not the camera, so Interkey joins the two in your reporting tool as part of the integration work.
Retail heat map and dwell time analytics
A retail heat map shows where people spend time on the shop floor. Underneath it are two measurements SquintPRO takes on each zone you draw: density per area, and dwell time in a zone. Density shows which aisles draw people; dwell time separates a display people walk past from one where they stop.
Both depend on how the floor is divided. Zones that follow your planogram, such as an entrance promotion or a category aisle, give numbers a category manager can use. How the results are shown, per zone over the day or shaded over a floor plan, is agreed in scoping so that it fits the reports your teams already read.
Queue build-up at counters and fitting rooms
A queue is people waiting in a defined zone. SquintPRO counts the people in the queue zone and raises an alert when the count passes the threshold you set for that branch and time of day, so a supervisor can open another counter before shoppers leave. Each alert carries video evidence, and goes to the people and the tools the store already uses.
Over weeks, the logged queue events show which hours and branches need more staff at the counters. Queue management in more depth is on our queue management page.
Relatedqueue management page
Store readiness monitoring across branches
Head office wants to know that every branch opened on time and looked the way it should. Store readiness monitoring turns a checklist into events on the cameras inside each store:
- No person at the cashier zone at opening time.
- The entrance or an emergency exit route blocked by stock.
- People still on the shop floor after closing.
Read more
Some checks use SquintPRO's existing detections of people and objects in a zone, during the hours you set. Others are specific to your format, and the team can define them in words or with a reference image, without retraining a model, as described on our video search page. Run every new check on your own footage first, and count what it catches and misses before it alerts anyone.
Relatedvideo search page
Scope: what this page covers
This page covers counts, density, dwell time, queues and opening checks on store cameras. SquintPRO does not identify shoppers and uses no face recognition; this page claims no age or gender estimates. Sales figures come from your point-of-sale data. Anything else is agreed in writing at the start.
Running retail analytics in Saudi Arabia
Three points come up in most Saudi retail projects. First, opening hours: many stores trade late and around prayer times, so thresholds are set per branch and time band. Second, personal data: footage of shoppers is personal data under the Personal Data Protection Law, which the Saudi Data and AI Authority (SDAIA) oversees. Decide before go-live the purpose of each measurement, who may view footage, how long it is kept and how shoppers are informed; the authority's own text is the reference. Third, where footage is held: on-premise, on your site, or in the cloud with 3, 6 or 12 months' retention.
Interkey's engineers survey, pilot and support the system from Riyadh, in Arabic and English. For the wider picture for chains, see SquintPRO for retail chains.
RelatedSquintPRO for retail chains
How a retail analytics project runs
-
Camera survey.
In one or two branches, each camera is sorted into usable, usable after adjustment, or needing new hardware.
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Zone design.
Entrances, zones and queue lines follow the store layout, with the same definitions in every branch of a format.
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Pilot.
One or two branches and written success criteria, such as counts checked against a manual count.
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Integration.
Alerts reach the store's own tools; counts join point-of-sale data in your reporting.
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Rollout and operation.
Branches are added once the pilot passes; Interkey tunes zones and thresholds after go-live.
What drives the cost
SquintPRO is licensed per camera stream, with unlimited use cases on a licensed stream. Footfall, queues and opening checks on one camera share one licence. Each quote is built from the number of branches, the camera streams connected in each, the deployment model and the integration work; see what determines SquintPRO pricing. Rollout time depends on how many cameras need adjusting and how many branch formats there are; we estimate it after the pilot.
Questions buyers ask
Can retail video analytics run on the CCTV already installed in our stores?
Usually, for most measurements. SquintPRO works on existing cameras that connect over RTSP or ONVIF. The camera survey tells you which cameras are usable as they are, which need a new angle, and where an entrance needs a better-placed camera.
How accurate is the footfall count at a store entrance?
It depends on the camera at that entrance: its angle, how much of the door it sees, and the lighting. We do not quote a general figure. During the pilot the count is checked against a manual count at your own entrances, and you decide on that comparison.
Can we compare branches across the Kingdom in one report?
Yes, when branches of one format use the same zone definitions. Counts, dwell times and queue events are logged per branch, camera and zone, and Interkey joins them in your reporting tool.
Does shopper footage leave Saudi Arabia?
Not if you choose on-premise. SquintPRO then runs on servers you control and footage stays on your site. In the cloud, recordings are kept for 3, 6 or 12 months. Shopper footage is personal data under the PDPL, so decide purpose, access and retention first.
How is retail analytics licensed for a chain with many branches?
Per camera stream, with unlimited use cases on a licensed stream. A camera that counts footfall and also watches a queue needs one licence.
How long does a pilot in one or two stores take?
It depends on the camera survey, any camera adjustments and how many days of counts you want. We agree duration and success criteria in writing before it starts.
Next
Related pages
Next step
Plan a store pilot
Tell us how many branches you have, roughly how many cameras each store has, and what you want to measure first: footfall, busy zones, queues or opening checks. We will tell you which cameras can be used and what a pilot in one or two stores would measure.
Or directly
+966-11-2180999 [email protected]Tawuniya Towers, North Tower, 7th Floor, King Fahad Highway, Olaya, P.O. Box 56835, Riyadh 11564, Saudi Arabia